Tag: sales strategy
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How to Use AI and Market Data to Optimise Your Pricing Strategy
Executive Summary Business leaders increasingly look to artificial intelligence (AI) to gain a competitive edge in pricing. But while AI can provide smart pricing recommendations, it doesn’t work in a vacuum. Instead, it thrives when given access to live market data—especially competitor prices—and your internal cost structure. This article explains how to use AI to…
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Step-by-Step Guide to Building an AI-Driven Sales Pricing Model.
1. Data Collection: Fueling Smarter DecisionsGreat pricing starts with great data. Gather insights to understand your business and the market: Why It Matters: Comprehensive data reveals what drives sales and where you can outmaneuver rivals.How to Do It: 2. Data Cleanup: Building on a Solid BaseMessy data leads to bad decisions. Why It Matters: Clean…